Our Family Care Directors
The ones who will walk this journey with you.
When it comes to funeral service, there is no room for error. Elson quickly rose to the top of his field by virtue of his sharp mind and decisiveness. He is able to think under pressure and his quick wit has often been the key to success in high-pressure situations. Split-second decisions are often required in precarious situations, but Elson has never been deterred by these challenges. He loves meeting new people and feels that his natural warmth and empathy puts people at ease in what is often a difficult time.
Determined to do better, Elson set out to create a funerary experience that was centred on the needs of grieving families. It was a precarious undertaking, and there were many times when he wondered if he was biting off more than he could chew. But his passion for helping others through one of the most difficult experiences in life kept him going. Today, Elson and his team continue to provide funerals that are marked by compassion, understanding, and care.
For Elson, it is not just a job; it is a calling. And it is this passion that has allowed him to serve so many families over the years.
Sarah is not only an experienced Funeral Director, she is a certified embalmer with credentials from the New Zealand Embalming Association (NZEA). She’s also one of Singapore’s first certified female embalmers and is a key member of the Embalming Association Singapore (EAS). Above these towering achievements, Sarah’s pursuit of personal development remains the driving force of her stellar service and work. Through her continuous effort to grow and improve, Sarah sets the example for others that personal development is a lifelong journey.
While women have always played a vital role in the funerary industry, yet they have often been denied opportunities to advance. After being denied opportunities in the past, the industry is finally catching up with the rest of society in recognising the talents and contributions of women. She now creates a level playing field for women competing on an equal footing with men. In doing so, she has not only elevated the status of women in the industry but has also helped to create a more diverse and inclusive workplace.
Today, Sarah is taking on leadership roles in the funeral business and she is using her skills and compassion to provide families with the best possible care during their time of need. As the industry continues to evolve, there is no doubt that Sarah will continue to play a vital role in its future.
Sarah holds a New Zealand Embalming Association (NZEA) certification.
As the saying goes, time is precious. And Jacky spends his time wisely by engaging in fun activities with his family members. He knows that memories made with loved ones are some of the most valuable things in life. And he wants to make sure that his family has plenty of happy memories to look back on. But that’s not all he does. He also uses his spare time to research ways to improve the company’s services through online research and knowledge on modern funeral directing. By improving the company’s services, he hopes to make a difference in the lives of others.
She takes great pride in her work, and it shows in the intricate detail and quality of her embalming. Each procedure is made with care and attention, and she puts her heart into decedent under her care. It is this passion that has allowed her to serve so many families over the years. When they see the results of her work, they know that their loved one is in good hands. Nicole will continue to do what she loves for as long as she can, bringing peace and comfort to those who need it most.
With stability in her career now, she devotes her time to spend with her family. Elson’s guidance and help were instrumental in helping her become the embalmer and funeral director she is today. The help of Elson and Sarah has given her the tools she needs to be successful in her career as have always been confident in her abilities, and their encouragement has helped her to succeed in her career. Nicole has worked at the company since the start, and in that time she has come to appreciate the close-knit nature of the workplace. It’s not just a place to work, but a place where she can be herself and be supported by her colleagues.
Since joining the team at Serenity, Yi Huey has quickly become a valuable member of the team. She has a natural ability to connect with people, and her positive attitude is a welcome addition. In just a short time, she has forged lasting relationships with the families we serve and we are confident that she will continue to be a source of comfort and support for the families we serve. The funerary industry is now better able to serve the needs of all members of society.
Alongside Sarah, Yi Huey’s drive for personal development is what sets her apart from the rest. She is constantly striving to improve herself, whether it be through taking on new challenges or learning new skills. This dedication to personal growth ensures that she is always providing the best possible service and work. Above all, Sarah’s commitment to her own development is what makes her a truly outstanding individual.
Eugene’s compassion and desire to help those who are grieving have played a major role in his success as a Funeral Director. Eugene’s gentle poise and calming presence have comforted many over the years, and his compassionate nature has been a source of strength for those who are struggling. This dedication has earned him the respect of his colleagues and superiors alike, and has helped him become one of the most valued members of the team.
With this renewed appreciation for life from both home and work, Merson therefore is determined to deliver the best service and help the bereaved family and friends through their last celebration of their loved one’s life. For this he is proud of his accomplishments and remains optimistic about the future.
Hence, she joined the funeral industry with a desire to protect families from exorbitant prices and provide excellent service in all communities that she serves. Having her own experience before this, Stoney believes that affordability need not come at the cost of professionalism or care. Joining the funeral industry was a way for her to turn her personal experience into something positive that could help others. It is her hope that, through her work, she can make the process of saying goodbye just a little bit easier for families.