Chong Elson, the son of a funeral director, the founder of Serenity Casket & Funerals. He obtained a degree in BSc International Tourism & Hospitality Management (Hons) at the University of Sunderland, and has been in the funeral industry since year 2009.
Serenity Casket and Funerals is a funeral company that believe in providing funeral services with personal touch and dignity. The company was one of the first to prohibit the use of New Zealand Eco-friendly casket and one of the first to promote limousine hearse with a reasonable price where even average family household can afford a dignified send off for their loved one.
“As a teenager, I have never had the intention to join the funeral industry even though my family runs a funeral home. Some friends distanced me when they heard about my father’s occupation, Undertaker. However, during school holidays, my dad asked me to help out at his company, I got inspired by his spirit of serving and how we made a difference to bereaved families at the time of loss. I told myself then; I will study hard and continue this line of business to help the community and serving the bereaved, bereaved families with sensitivity, care and concern.
Today, I feel privileged to assist the bereaved families and support them during these difficult times. We are committed to listen and guide bereaved families through the options and we take good care of all the details.
We are dedicated to what we do and serve with care.
‘I believe in doing what is right and is proud to be part of Serenity Casket & Funerals.’
I am married to my wonderful wife, Sarah, a passionate embalmer to take good care of the bereaved. We work closely on every client and provide the best solutions and care for them.